Blog

Sharing what I learn.

Articles about web development, performance and business.

Aesthetic dental clinics lose R$10-15k cases due to slow sites, missing local SEO, and no WhatsApp CTA. Mistakes that could be fixed in weeks.

Templates cost less but deliver less. A real comparison between templates and custom sites for those who need results, not just an online presence.

Is your company still running on Google Sheets? 5 signs the spreadsheet became a bottleneck costing more than it seems.

I used Next.js for everything for years. Until I measured what I was shipping to the browser on projects that were basically text and images.

Real investment ranges for webapps, dashboards and SaaS MVPs. Open numbers, no 'it depends'.

I've worked in all three models. Agency dev, software house reinforcement, and now independent. The behind-the-scenes of each.

Auth, database, storage and realtime in a single service. How I use Supabase on AutoPars and every webapp I build.

Native apps cost R$40k+, take months and need Apple's approval. PWA delivers an app-like experience directly in the browser.

The real process of taking an idea from paper to production in weeks. I've seen a R$25k MVP validate what a R$200k project got wrong.

Where AI actually helps, where it gets in the way, and why it doesn't replace knowing how to code.

Interactive webapp calls for React. Static site calls for Astro. But what when the project mixes both? Criteria I use on every project.

Heavy images, unnecessary JavaScript and bad hosting. The 3 most common reasons and what to do about each one.

Meta tags, Schema.org, sitemap, Core Web Vitals. What the dev needs to deliver so the site doesn't depend on a marketing agency.

APIs, webhooks and automations in practice. How I connected payment, shipping, WhatsApp and email on AutoPars with 5 integrations.

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