Carrega Rápido
Landing page for electric mobility startup, complex business model, clear communication
The challenge
Carrega Rapido operates electric vehicle charging infrastructure, but it’s not just chargers. Their model is an integrated hub that combines distributed solar micro-generation, fast DC chargers, and mobility partnerships into a single ecosystem.
The communication problem: explaining this model to investors, partners, and franchisees without it sounding too complex or too abstract. The founder needed a page that told the business story clearly, showed the numbers, and convinced people with different profiles to get in touch.
The solution
Institutional landing page in Astro focused on telling the business model story and converting visitors into commercial contacts.
Structure
- Hero with the integrated hub value proposition and brand proof (partner logos)
- The 3 business pillars detailed with visual cards: distributed micro-generation, fast DC chargers, and mobility/partnerships
- Charging time table by vehicle type — technical data that investors and partners want to see
- “Who’s behind it” section with the founder’s photo and bio. In infrastructure businesses, the CEO’s face sells
- Proven savings with a cost simulator: fuel vs. electric comparison with real numbers
- Map of locations and strategic placement types (malls, gas stations, residential complexes)
- Strategic partnerships with logos of involved companies
- Expansion strategy in phases: validation → expansion → scale → IPO
- Traction numbers: 50+ locations, 5 cities, 36+ chargers
Design
Institutional blue palette + orange as an energy accent. A tone that balances corporate credibility with approachability. Lots of real photos of installations and the founder. Dense but well-organized informational cards.
Performance
Astro SSG, optimized images, fast loading.
Results
- Page that explains a complex business model (3 integrated pillars) without confusing the visitor
- Savings simulator that turns abstract data into concrete numbers for anyone evaluating
- Visual expansion strategy that shows business maturity to investors
- Multiple profiles served on a single page: investor sees numbers, partner sees locations, franchisee sees the model