Family Pilates & Physiotherapy

The challenge

Family Pilates is a boutique pilates and physiotherapy studio in Curitiba, run by an instructor with a physiotherapy degree. The studio had zero digital presence: no website, no Google rankings. All new student acquisition relied entirely on word of mouth and Instagram.

The problem: anyone searching “pilates in Curitiba” or “physiotherapy Curitiba” on Google wouldn’t find Family. Competitors with basic websites were capturing that organic traffic. The studio needed a page that would show up in local searches and convert visitors into bookings, without depending on paid traffic.

The solution

I built a full landing page in Astro with two goals: rank in Curitiba local searches and convert visitors into bookings via WhatsApp.

Page structure

Hero with an emotional headline (“Your body speaks. We listen.”) and a direct CTA to WhatsApp
Credibility section positioning the instructor as a physiotherapist — a technical edge over instructors without healthcare training
Method differentiators with 4 cards: core strengthening, personalized care, smart exercises, vestibular awareness
Student journey showing the process from first contact to results, removing friction for people who’ve never done pilates
Modalities (Solo Pilates and Movement Coaching) with a clear description of what each one offers
Real testimonials from students with photos and names
Emotional section with a video testimonial from the instructor
Social proof with a gallery of real studio moments (photos of the instructor, classes, the space)
Final CTA with emotional urgency

Local SEO implementation

Meta tags optimized for “pilates Curitiba”, “physiotherapy Curitiba”, “pilates for seniors Curitiba”
Schema.org LocalBusiness with address, coordinates, and service area
Static map in WebP (no Google Maps iframe) for performance
Semantic content with natural mentions of the region
Automatic sitemap via Astro

Performance

Astro SSG with zero client-side JavaScript (except testimonial carousel)
Self-hosted typography (Fraunces + Satoshi) in woff2 with preload
All images in WebP with lazy loading and explicit dimensions
Lighthouse 95+ across all categories

Design

Boutique palette: dark green (#0F6153), soft pink (#EB919B), off-white (#D9D9D9)
Editorial typography: Fraunces (heading serif) + Satoshi (body sans)
Premium CSS effects: subtle glassmorphism, floating cards, pulse-glow on CTAs
Alternating light and dark sections creating a reading rhythm
Visual target audience: women 25-50 and seniors, warm tone without being childish

Results

Full landing page delivered in Astro with Lighthouse 95+
Local SEO set up to rank in Curitiba regional searches
Zero JavaScript dependency, page loads in under 1 second
Premium boutique design that sets the studio apart from competitors with generic sites
Direct conversion channel via WhatsApp with CTAs at multiple points on the page
Self-hosted typography for maximum performance (zero external requests)