Laura Nasralla · Veterinarian
Landing page for a veterinarian, local SEO in Ribeirao Preto, WhatsApp scheduling
The challenge
Dr. Laura is a clinical and surgical veterinarian in Ribeirao Preto, Brazil. She treats dogs and cats with a focus on minimally invasive neutering and minor surgeries. Serious, technical work with real follow-up care for every animal.
But none of that showed up on Google. Anyone searching “veterinarian Ribeirao Preto” would find large clinics with generic websites, not an independent professional with a differentiated approach. Without a website, client acquisition depended 100% on referrals.
The solution
Astro landing page focused on two goals: show up in local searches and convert visitors into appointments via WhatsApp.
Structure
- Hero with emotional headline: “Trusted veterinary care for those who treat their pet like family.” CTAs to WhatsApp + service tags (dogs and cats, clinical and surgical, minimally invasive neutering)
- How the care works: process explained in running text, not generic cards. Shows that it’s individualized
- Detailed services: veterinary consultation, surgeries, minimally invasive neutering, dental cleaning. Each with a real description of what happens
- Differentiators checklist: validated protocols, integrated clinical + surgical approach, minimally invasive techniques, post-procedure follow-up, constant scientific updates
- “About me” section with Dr. Laura’s bio, background, and photos with patients. An independent vet needs a face and a story to build trust
- Educational section on neutering: prevention, quality of life, how the procedure works. Content that answers questions and ranks on Google at the same time
- 4-step visual care process
- Final CTA for WhatsApp scheduling
Design
Teal/aqua palette on white. Warm and professional tone — someone looking for a vet is worried about their animal, they don’t want an aggressive website. Real photos of Dr. Laura with animals. Clean, spacious typography.
Local SEO
Meta tags for “veterinarian Ribeirao Preto”, “cat neutering Ribeirao Preto”, “surgical veterinarian Ribeirao Preto”. Schema.org with LocalBusiness.
Performance
Astro SSG, Lighthouse 95+, zero client-side JS.
Results
- Landing page that positions Dr. Laura in Ribeirao Preto local searches
- Educational content on neutering that works for both SEO and answering pet owners’ questions
- Direct scheduling channel via WhatsApp with CTAs at multiple points
- Page that builds trust for someone anxious about their animal’s health